Nike iD have set a challenge to find the best shoe designs from the East & West Coast of America. Entrants had to travel to either the Mercer or Montalbán stores to register and submit their designs with 32 entrants going through to the elimination stages. All participants receive goodies dependent on when they are eliminated, receiving gifts from vouchers, $300 worth of Nike Sportswear Clothing to having shoes designed for themselves and 4 friends! The winner receives $1000 shopping spree and designed kicks.
The most popular designs are shown below.
Why on earth cant they do something like this in the UK?
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